Building customer trust through your content

Building customer trust through your content

The content marketing industry is booming, with many different types of businesses getting in on the action. But not all are successful. What’s the difference between those who do well and those who don’t? It comes down to strategy, creativity, and consistency.

The best way for your business to succeed is by clarifying what you have to offer โ€“ whether that be a product or service โ€“ plus how it fits into people’s lives. You want them to see precisely why they need you and think, “why wouldn’t I buy from this company?”

Content marketing isn’t just about ads or flashy headlines; instead, it’s an opportunity for companies looking to grow their customer base through more than just sales tactics alone. It also gives customers a sense of community and personality.

When it comes to the content you create, focus on interesting stories about what your product can do for people instead of just explaining features and benefits. When this is done successfully, customers will recognize that they’re not just using a product or service; instead, they’re part of an intimate group that’s growing every day.

Why content marketing is important

Although having plenty of customers is undoubtedly an indicator that you’re doing something right, it doesn’t always mean sales will follow. This is where content marketing comes in; not only does it help promote your product or service to potential customers through informative writing and engaging videos, but it also helps nurture existing clients so their trust in you will continue long term.

Creating valuable content for potential customers will increase their confidence when researching what you have to offer because they’ll feel like they already know you. This reduces the number of questions they could have before making a purchase and can even be used to build hype about an impending launch.

By speaking directly with consumers over time, businesses can gather valuable feedback that can ultimately be used to improve their products or service.

When it comes to keeping clients happy, you also have the opportunity to show them new things.

For example, suppose you’re a business that focuses on flowers and gifts. In that case, content marketing will give you the chance to educate customers about what you do and inspire them with new ideas based on your products or services.

This is great for those looking for inspiration and those who like to stay up-to-date with trends in an exciting way.

Tips for getting started with content marketing

Keep your customers in mind

Not every type of content will work for everyone, and it’s important to remember that. If you’re struggling to find your target audience, check out Google Analytics or view another website similar to yours.

Look at their social media – what kind of content do they share? How often does their blog update? You can use tools like these to help get a better idea of the type of content they enjoy seeing from you in the future.

Experiment with different types of content

As mentioned above, not all forms of content will work for everyone, so experiment until you see what resonates with your customer base. For example, if you own a bakery, then a blog post about recipes using your famous cupcakes will probably not go down that well. Start with what you know and then branch out from there.

Make sure it’s valuable

Content marketing is all about providing value. Otherwise, it won’t be successful no matter how creative the content may be.

Please don’t focus on selling. Focus on educating your customers to feel empowered when purchasing using the knowledge they have gained through interacting with your business.

Value their time

It’s unlikely people will want to spend hours reading long blog posts, so try to keep them short but informative. Think of this as more of an online magazine than a novel!

Use visuals

Images are vital for blogs because they show people what you’re talking about. It’s also much easier to read something which contains visuals as opposed to just text.

Infographics are really useful in this case. Here’s one example:

Source: Business2Community

As a reader, you will understand the concept of a topic fast. Plus it’s sharable content that can help make your content useful and viral.

Use social media

This is the perfect way to promote your content. Whether it be through visual posts or articles, everyone can see it!

Make sure you tweet regularly about new blog posts, upload videos on Facebook, and use hashtags for tweets so people who are looking for specific topics can find you.

Never underestimate the power of social media marketing because it could make or break your business.

Have an editorial calendar

This will keep everything together and ensure that content is posted at regular intervals throughout the week/month/year etc.

You can even allow other team members to contribute if you’re struggling with time; this may give you more time to focus on different parts of the business.

Be consistent

Consistency is critical, so if you can post content regularly, your customers will come to expect it. If they know when to expect new content, they are likely to return more often, increasing sales!

Include easy sharing buttons

Make it as easy as possible for people who like your posts or videos; this means including social media sharing buttons (found under “settings” > “sharing”) and putting a link at the start/end of your posts allowing readers to share directly from the page.

Make it easy for readers

Ensure links are included at the start/end of blog posts so people can easily share the content without searching for hashtags or copy/paste links; most blogging platforms have this option now, including WordPress, Tumblr, etc.

If they like what they read, then give them plenty of opportunities to spread it around!

Create Content Today!

And that’s everything! You should put an “About me” section on your website, followed by your contact details, social media accounts, etc. If you don’t have any, include links where people can find more information about you and what you do.

Thanks for reading this. It means a lot! Please share if you found it helpful/interesting; any feedback is always welcome ๐Ÿ™‚

Good luck with your business ๐Ÿ™‚