It’s no secret that conversion rates are becoming more and more critical with the rise of online shopping. With conversion, you’re either a success or a failure. The conversion rate is the percentage of visitors to your site who purchase something – it’s a fundamental metric for any business.
What is conversion?
A conversion is when someone takes action on your site that is beneficial to the business; this could be anything from signing up to a newsletter to purchasing a product, filling out a form, or clicking on links.
A reasonable conversion rate can be different for each industry. For example, conversion rates for e-commerce sites range from 1% to 3.5%, the conversion rate for email optin range from 20% to 50%.
As you can see, while the numbers can vary, if you can get even a few of your visitors to convert, it’s the difference between success and failure of an online.
This is also why conversion optimization is essential to any business.
In conversion optimization, you want to turn your website visitors into customers and make sure that they complete the conversion goal for your specific business. It’s all about lessening the number of people who leave without making a purchase.
Reasons why your website is not converting
The conversion process can be challenging to master, but many factors come into play when increasing your conversion rate. Here are five reasons why people aren’t converting to your website:
Your website has too much text
Text is essential to communicate to your readers. But if you have too much text information, it becomes hard for customers to find what they want quickly.
Too many chunks of text will lead them away from conversion; one way around this is by using images to illustrate your points.
Your website is slow
Slow loading times will make visitors leave your site; you should regularly check for conversion rates and the loading speed of your site to ensure that everything is working as it should be.
You’re not offering a good user experience
Conversion is all about getting a reader to take any action that favors your business. If someone doesn’t like using your website, they won’t do business with you; this is down to design, copywriting, and precise information.
Your conversion rate optimization (CRO) needs work
Conversion rates are all about testing; you need to know what works and what doesn’t with the people that visit your site.
As mentioned, conversion is an essential part of business, and conversion rates can be a great way to measure success or failure.
Your website doesn’t have a conversion goal
Conversion isn’t only about the number of people that purchase from you but also those who sign up for your newsletter or download a product.
In short, do you have a prominent call to action like “Buy Now” “Subscribe” buttons on your web pages? Are these goals expressed in each of your pages?
If your business suffers from poor conversion goals, a good place to start checking would be your conversion goal.
What can you do?
The conversion process is never easy, and many factors come into play when trying to increase conversion rates; however, there are five main tips that you should follow:
Focus on the essentials
Focus on having less text content, faster load times, and a clean design with precise information. Ensure that your navigation menu is well-structured so that it’s easier for your visitors to follow.
Make use of images to give people more information without having to read too much text. Use good quality images instead of relying on text.
Broaden your conversion goals
Conversion isn’t just about the number of people that purchase from you, but also those who sign up for your newsletter or download a product.
Try to get more out of the time spent on your website by converting visitors into customers and encouraging them to take specific actions.
Focus conversion rates on conversion optimization
Conversion optimization is all about testing, meaning that you need to know what works and what doesn’t for your customers. One way to do this is by using conversion rate analytics to get the most out of the time spent on your website.
Google Analytics is one recommended conversion rate analytics tool, and I recommend installing this on your website. It will give a lot of information that you need.
You can learn more about installing Google Analytics here.
Keep on testing!
The conversion process is all about constantly testing and reviewing your website; Google Analytics will help you get the most out of this.
Conversion optimization isn’t easy, but it’s worth working on. You should continuously optimize conversion rates and try new things such as different call-to-action (CTA) designs, colors, images, etc. Good luck!