I always have students and customers coming to me and tell me how they compare to their competitors.
They will say… my competitors are doing this… I can’t do this.
My competitors are doing that, I can’t do that.
Let me tell you my honest advice.
Seriously, it’s not worth paying much attention to your competitors.
But why not?
Because worrying about the competition quickly turns into an obsession.
What are they doing?
What marketing campaign are they going to try?
How much are they going to lower the price? etc…
Every little move from them becomes something to be analyzed. And that’s bad for your brain.
It leads to unnecessary stress and anxiety. If you keep thinking this way, it’s tough for you to grow your OWN business.
Doing this is pointless as the competition and marketing changes all the time.
What’s the point of worrying about things you can’t control.
What you should do is to focus on yourself instead. What’s going on in your business is way more important than what’s going on out there.
Servicing your customers are more important than spying on your competition.
Instead of spending time worrying about someone else, it’s better than spending that time improving yourself.
Focusing on competitors too much and you distancing yourself from your vision.
Don’t spend your time trying to come up with the best idea to “kill” that ipod product or that MP3 player.
It’s suicidal.
Instead… focus on YOUR own products and make it great… Then serve your customers well.
Having a great product and making your customers happy will generate better returns than focusing on “killing” your competitors.
The same goes to my online business.
Instead of focusing how to beat my competitors, I stay 100% focus on creating great products and giving my customers what they want.
Because of this simple strategy, I am now doing double the sales of what I achieved last year.
By the end of next month, we would have achieve what we have done for the whole of last year. And we still have 6 more months to go.
I’m excited and this lesson is the main reason why I’m able to do it.
So focus on your own business instead of your competition.
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