Sales pages have changed through the years. It seems you see fewer long sales pages online and see more short sales pages or a sales video with no real written sales copy. But are marketers testing what works best in their market?
Or are they listening to that one person who gets on the Warrior Forum and spouts off about how much he hates to read long copy?
Are marketers going with short copy because they are lazy or don’t know how to write compelling long copy, or have they studied sales copy and know what converts?
It seems like so many sheeple marketers join the parade as soon as they hear the loud drums and lively music. They don’t stop to consider whether this parade is the real deal and will take them where they want to go.
Personally, I could go on and on about how much I hate to watch video sales pages and much prefer to read copy, but am I my target customer?
Sometimes yes, sometimes no, depending on which of my niches I’m looking at. But I sure as heck shouldn’t decide whether to use short copy, long copy, or video copy based on what I like.
Yet, I see so many marketers doing that. In a nutshell – test new ideas to see if they work. For that matter, test old ideas to see if they still work. Tell me what you think. Just sound off in the comment box below.
