As we move into a mobile-first era, mobile-friendly content is becoming a top-ranking signal in Google. Mobile-friendly content ranks higher in organic search results.
That means more traffic to your business. And that also means more potential sales. According to a study by Google, more than 50% of all website traffic comes from mobile devices. The number is growing as each day passes by.
People think that creating mobile-friendly content means designing it for smartphones. That’s not entirely true. Mobile-friendly content is content that’s responsive on all devices. That includes desktops, laptops, tablets, and smartphones.
The advantages of mobile-friendly content
Mobile-friendly content is the key to marketing success in 20221 and beyond. It makes your site ranked easily by Google. And most importantly, responsive content is user-friendly for the audience. That’s a big plus for your business.
Here’s 5 big reasons why creating mobile-friendly content should be your primary marketing focus.
- It makes your site more user-friendly. Most people browse the web from their smartphones more frequently than from a computer screen. So if your content isn’t optimized for mobile, your audience will have a tough time consuming it.
- It makes your site more accessible. Not everyone has a good internet connection. People are frustrated when accessing sites that aren’t optimized for speed. Make sure your content is mobile-friendly and easy to consume on any mobile device.
- It increases your ranking in search engines. Since the recent Google algorithm update, responsive sites are one of their top priorities to rank for. Mobile-friendly content helps you rank higher in search engines which contributes to an increase in traffic.
- It makes your site more profitable. More and more people are checking out their phones while riding the bus or waiting in line. They’re looking at products they want to buy. If your customers can’t access your site easily, you could be losing a lot of sales.
- It helps your site load faster. This is crucial for every user, especially those who use slow or limited data connections, such as mobile data. The primary reason you should care about site speed is that it impacts the experience your users are having with your site and business in general.
Best practices for creating mobile-friendly content
Creating mobile-friendly content is fairly easy. You don’t need to be a programming expert to create them. In fact, you don’t need much experience creating online content. Just follow these tips and your content is good to go.
Write shorter paragraphs
It’s all about the user’s experience. Before users even read your content, the first thing they do is skim the content. They look for things they want to look for. And if they don’t find it, they leave the site. That’s why content structure is key.
Your number one goal is to break up your content into digestible chunks. It looks neater and organized in your audience’s eyes. The easier they find what they are looking for, the better their site experience. And if they click on your links, that’ll send a positive signal to Google that your site is user-friendly.
Add relevant videos and images
Our brain process visuals as little as 13 milliseconds. With that being said, your audience absorbs visual information faster than text. This ties back to their site experience. Images and videos enhance the information representation and make your content easier to consume.
Of course, it has to be relevant. You should only add images or videos whenever necessary. That’s how you keep your content neat and organized. Keep in mind that visual information is like accessories. Too much isn’t ideal.
(Image source: Policy Viz)
When using mobile, people tend to do easy and quick stuffs. Like registering for a lead magent or buying something cheap.
When it comes to making high priced items, customers usually will use computer more.
So when creating mobile content, start off with quick wins.
Offer a lead magnet
The standards of conversion for mobile devices are lagging as compared to desktop conversions. People buy expensive stuff with their laptops and desktops. So the best way to convert your audience on mobile is through micro-commitments, also known as lead magnets.
This is great if you have a high value content offer like coupons or discount codes. The strategy works by giving value in exchange for email addresses.
Use catchy subheads
As we already know, readers skim the content before they decide if they want to read it. Catchy subheads give additional information about the content in general. It makes the readers more interested in the context of your content if they like what they see. This is super crucial in marketing your business effectively.
It’s even better if your subheads are interesting and emotional. Those kinds of subheads entice the readers to read more. The more they consume your content, the more they are sold.
Apply contrast in formatting
Readability is a big factor in content consumption. Before you can sell through your content, readers would have to consume your content first. Forget about selling them if your content isn’t easy to consume. People nowadays have more choices but very little time as well as attention span.
There are many ways to make your content readable. And one of them is through proper formatting. Text and visual contrast in particular. Use bold, italics, underlines, and different fonts so the content is “less boring”. Readers will surely pay more attention to your content after making this change.
How to know if your content is mobile-friendly
You might be wondering if the content you created is mobile-friendly. Here are some questions you should ask yourself to determine mobile-friendly content.
- Does it load fast? If not, make sure your images and videos are compressed and optimized.
- Is your content responsive on all mobile devices? Responsiveness is key to mobile friendliness.
- Does every single element on your website display properly on a mobile device? Broken elements mean you have work to do with your content and site.
- Is your site easy to navigate on mobile devices? The user’s experience should be your top priority.
- Are your buttons and links responsive upon clicking? Unresponsive buttons and broken links negatively impact brand perception.
- Are the forms and attachments responsive upon clicking? Make sure your sign-up forms work as they should be.
Conclusion
Mobile friendly is the new trend. Since the majority of web traffic comes from mobile devices, requirements for content changes too. Your website or blog should be mobile-friendly or you’re leaving money on the table. Seriously. Before you hit publish, double and triple check your content to make sure they are top-notch for the readers.
