Why does customer support matter so much?

Why does customer support matter so much?

Customer support is one of the most important parts of any business. It can make or break a company.

It sounds simple enough – someone has an issue with your service, you help them resolve the issue. 

You will see that customer support takes much more than just answering questions about using your products/services.

When you provide excellent customer service to customers, they’ll keep coming back for years! 

This article offers some tips on setting up effective customer support to create long-term relationships with loyal customers.

What is customer support?

Customer support isn’t just customer service. Customer service is reactive, while customer support is proactive.

Good customer service offers solutions to problems – but customer support offers solutions BEFORE someone has had a problem with your product or service.

That means you should proactively set up your customer support team to deal with the most common issues and proactively prevent those same issues from cropping back up in the future.

It would help if you considered tools like support ticketing FAQs pages, phone numbers people can call, or email addresses they can contact. Whichever method is best for dealing with your customer base.

Make customer support easily accessible to your customers, whether that’s through customer service on social media or offering customer support emails and forums online.

The more ways people can contact you about issues they’re having with your product or services, the better customer service you’ll be able to provide overall.

Why customer support matters

When the customer support is provided well, you’ll build a customer base that trusts and loves your company. They’ll keep coming back to use your products or services over and over again, so they won’t need customer support as often.

Running a good customer support department will help you gain customer trust and customer loyalty.

Customers switch companies at the drop of a hat if there is no proper customer support.

You’ll also end up saving money on customer service costs by building customer loyalty. It costs much less to retain existing customers than it does to find new ones since those who like what you’re offering will come back to buy from you again and again.

Customer support will save you money in the long run.

Creating an excellent customer support department

A winning customer support team needs to be set up to act quickly when customer issues arise, no matter how big or small those issues are.

Having well-trained customer support representatives who can resolve problems is key, whether providing tutorials on how to use a product or what error messages mean on customer forums or customer service social media accounts.

These customer support agents will also need to know your products well to provide the best customer support possible.

The more you train them on how to solve customer problems, the better customer support they’ll provide overall.

Consider using customer support software that streamlines communication between customers and customer support.

Customer support software like Freshdesk and Zendesk provides useful features like:

  • Support ticketing system
  • Customer service chatbots
  • WhatsApp or Messenger integration
  • Knowledgebases
  • Tutorials

Many of the support software also provide Service Level Agreement (SLA) to set customer service response times – customer support software will help you provide better customer service by promptly resolving customer issues.

Providing customer support over social media

Suppose you are thinking of providing customer support over social media. In that case, customer service agents will need to know how to solve customer problems through social media posts and comments.

They’ll also need to be ready and able to respond quickly and proactively contact customer complaints with this method of customer service before things escalate too far.

Remember that customers tend to be less patient in social media than they are when they’re calling customer support. In addition, any bad feedback can turn viral, which can be bad for your business.

That is why if you are to provide support over social media, train the customer support agents to be alert and ready to deal with customer complaints immediately.

Pursuit of providing great customer care

As you can see, customer care is very important when running a business. Customer satisfaction could mean the difference between success and failure if your product or service doesn’t work outright.

Keeping customer support agents trained on customer issues is an excellent way to resolve customer problems quickly and efficiently.

This guide will give you some tips on creating an efficient customer support department for your company that provides fast responses when needed.


Jaz Lai

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