In the email, as in life, the right words can make or break a situation. This is true in email marketing.
A badly written email can turn off an entire audience. And on the other hand, a well-crafted email with a strong call-to-action will generate interest and lead to success for both sender and recipient alike.
No wonder persuasive email writing is so important.
Learning to write an effective and responsive emails can be challenging but if you follow some guidelines, you can be assured that it can be easy.
So let’s take a look at how we can use email more effectively by following some simple guidelines:
Always include a personalized greeting
Personalize your email by addressing your subscriber’s name. In personalizing, you can have subject lines like “Hi John!” or “Hi Mary!”. Such personalization tends to give you a higher open rate and more readership.
Remember that this is not only about being polite; a personalized email shows that you have taken the time to care about your email recipient, who, in turn, builds trust.
Avoid attachments
Nobody likes being overwhelmed with email content, so keep it simple by keeping each email brief and avoiding attachments as much as possible.
If you need to send an attachment, you should use a 3rd party service like WeTransfer to upload the document and generate a link in your email. This is important when your attachment is large.
Have a consistent FROM name and email
If your subscribers know you as “John Doe,” ensure that your FROM name is “John Doe.” In this way, email readers won’t have to wonder who you are and why they should open your email.
Suppose you send emails from a different email address. In that case, your email may get filtered into the Promotions email folder or, even worse, be blocked entirely.
In addition, some of your subscribers may have marked your email as important, so if you change your email out of the blue, your emails may not reach them.
Have a consistent subject line
Make sure that your subject line is consistent. You can add your business name to your subject line, such as, “{Company Name} Hi how are you?” where “Company Name” is your business name.
In that way, your subscribers will recognize your email. It also makes it easier for your subscribers to sort and find your previous emails.
Your subscribers will see a higher readership when you combine a consistent subject line with a consistent FROM name and email.
Always have a call-to-action
The email you send should not just be an email with no objective, but rather it should let subscribers know what to expect next and how they can benefit from it.
At the end of your email, encourage them to reply to you or click on links to email you with some information.
Keep your email brief and write short email paragraphs
Use short paragraphs and sentences, as email can be overwhelming if it’s too long for some people. Making it brief will help your subscriber understand what your email is about without them getting overwhelmed.
There are exceptions to this as some businesses like copywriting or coaches would offer long content emails for their subscribers.Â
Use bullet points, checklists, and numbered lists where appropriate.
The easier you make it for your recipient to consume your email, the more likely they’ll be to do so.
Look at your email content. If you have many points to deliver, create a list and use bullet points to deliver your message. It’s much clearer and organized for your readers.
Be clear about your email’s purpose
Always write an email that has a goal. What do you want to accomplish by sending this email? Are you trying to inform, educate, or sell? Be clear with the email you send so that your email’s recipients are more likely to take action.
Proofread and edit your email before sending
Check your email for spelling and grammatical errors. Ensure that the email makes sense and is free of any formatting errors as well.
Most email software has automatic grammar and spelling checks so you can correct your writing as you write along.
End on a good note
Give your email an end goal in mind, and always remember to email people back or email them a link to click on if they have any questions.
Also, you should always thank them for reading your email and give them an option to unsubscribe if they want to.
It’s important that email writing. For example, you can make subscribers want more or encourage them to reply by using phrases like “If this email was helpful, please email back” or “Wanted to let you know that we’re here if you need us; email us back to let us know how we can be of service.”
Practice Writing Emails
Remember that email can be as personal as a handwritten letter, but it’s much easier to send and forget about. Luckily, email writing isn’t too complicated. The key is to practice writing emails and keep consistency in your subject line and the FROM name.
By following these email writing guidelines, you will be on your way to email marketing success.
